Web
Un motivo in più
the digital story of the Paesaggi Futuri strategy
Un Motivo in Più is the communication campaign for the integrated territorial strategy Paesaggi Futuri, covering 36 Tuscan municipalities across the Garfagnana, the Lunigiana, the Media Valle del Serchio and the Pistoia Apennines. On the recommendation of Agenzia Lama, who led the communication project, the Unione dei Comuni Garfagnana asked me to build the campaign landing page and the site telling the story of the strategy. The dashboard of interventions was built by Sheldon Studio, with whom I coordinated infrastructure, domain and hosting. At the centre of the project is a question put to the people who live there: “What is your one more reason to stay, to come back, or to choose to live here?”
CLIENT
Unione Comuni Garfagnana
YEAR
2025
MY ROLE
Web development
STACK
WordPress . Custom plugin (canvas)
In collaboration with
Agenzia Lama . Sheldon Studio
LIVE
The project brings together information, data and participation.
Inside the site I built a custom plugin that lets people answer by leaving a mark on a digital canvas: each reply adds a new stroke and the composition grows in real time. One after another, the canvas collects the reasons of the people who live in these valleys, pass through them, or chose them.
The result is a site that does not merely explain a territorial strategy but makes a space where that strategy can meet the people it is addressed to. A small digital gesture that turns an open question into a collective trace.
Thanks to Bianca, Luisa and Lapo.
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